WEEK 2 : ADVERTISING
I like this post because of how minimalistic
it looks but very effective in the message it is passing out to the viewer. The
colour combination between the black and orange strips on the shoulders of the
shirts, and the scally shadows on the faces also bring out the beauty of the
picture. The typography in the ads also complements each other very well, from
the black text on a white background to the white text on a black background.
Nothing is left to chance and everything is left out there on the pitch; the sweat and fearlessness extend from the pitch to the training ground, into the gym, and through every aspect of life (The Shorty Awards, No date).
WHAT IS A TAGLINE?
A tagline can be referred to as a one-line statement, which is a brief illustration or a brand promise that helps in creating interests and understanding. This helps the masses to be able to link the brand name to the brand message ( Designbull, 2014).
WHAT IS A LOGO?
Logos on the other hand can be in the form of images, texts, shapes, or a combination of all three that portrays the name and the purpose of a business. But a logo can and ought to be more than just an identifying mark. If a logo is well-designed, it also has the capability of telling the story of a company by channelling the brand message in a way that helps to establish an emotional connection with the target audience (Shmarel, 2022).
THE MESSAGE IN ADVERTISING
The Adidas all-in-or-nothing advert was aimed at promoting their football boot mainly for the 2014 FIFA World Cup.
An advertising
message is an underlying idea or point that an advertiser wishes to convey to
its target audience. Its purpose is to persuade individuals to take the desired
action like making a purchase, signing up for a service, making a reservation,
booking a hotel, etc. Bhasin, H. (2023)
Four best ways to capture attention
- Be incongruent with what consumers expect
- Entertain consumers
- Use media choice to your brand’s full advantage
- Content people want to share Robertson, G. (2023)
REFERENCES
Adidas #allin or nothing - The Shorty Awards (no date) The Shorty Awards - Honoring the best of
social media. Available at:
https://shortyawards.com/7th/adidas-allin-or-nothing (Accessed: 13 October
2023).
What is a tagline? (2014) Designbull. Available at: https://designbull.co.uk/what-is-a-tagline/ (Accessed: 13 October 2023).
Shmarel, S. (2022) What is a logo, and why does it matter?, Tailor Brands. Available at: https://www.tailorbrands.com/logo-maker/what-is-a-logo (Accessed: 13 October 2023).
Bhasin, H. (2023) Advertising message - definition, meaning, importance and components, Marketing91. Available at: https://www.marketing91.com/advertising-message/ (Accessed: 13 October 2023).
Robertson, G. (2023) Your advertising must capture attention or it is a waste of money, beloved brands. Available at: https://beloved-brands.com/attention/ (Accessed: 13 October 2023).
Not enough work completed. Please refert to my pervous email, which outlines all the work that you need to complete and examples of how you can complete this work.
ReplyDeleteWeek 2 Advertising
Part 1 blog post Research
On your blog post for week 2 Advertising, show an advert that you consider to be a good example of advertising, then discuss the following:
1. What makes good design?
2. What is typography ?
3. Research An advert / or a designer – See example below
4. Advert design and layout – See example below
5. Using text and image in advertising – See example below
6. What is a Tagline
7. What is a Logo
8. The message in advertising
9. Methods of getting your attention in advertising
10. Reaching a Target Audience in advertising
Part 2: Create a blog post to show the amazing work that you created in class – Pixlr and Adobe express.
Here you will need to write about your work, for example,
• why you chose the Advert design and layout – see example below
• why you chose the text and image
• What is the message in advertising
• Who is the target audience – see example below
Part 3:
For one of your adverts. Create a blog post to demonstrate how you have used the software, in either Pixlr or Adobe express. Here you will need to show screen shots of how you create your work