WEEK 2; SESSION 1: ADVERTISING

 WHAT MAKES A GOOD DESIGN?

According to Majority in 2021, design cannot just be based on how it looks or what it feels like, but instead, designs are more about how the work.

THE BASIC ELEMENTS AND PRINCIPLES THAT MAKE A GOOD DESIGN ARE?

Lines 

Colours 

Shapes

Texture

Proximity

Balance

Alignment   (2022) Visme Blog.

WHAT IS TYPOGRAPHY?

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader.

It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.    Hannah, j. et al (2023).

WHAT IS TARGET AUDIENCE?

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas.    (2022) Sprout Social

CLASS TASK

We were asked to make 5 adverts with our names, area of expertise and skills. we then used a software named "pixlr", using the templates found in the software to customize or advert  

SKYSCRAPER BUILDINGS

BLACK AND WHITE PHOTO OF A TUNNEL

METAL FRAME GLASS CEILING

REFLECTION OF TREES STOCK PHOTO

CONCRETE BUILDING UNDER BLUE SKY

REASONS FOR MY CHOICE OF DESIGNS AND TYPOGRAPHY

The choice of my designs comes from the fact that I am going to be progressing into DMU to study Architecture, that is the reason all my design backgrounds are buildings or architectural design.

The idea of my typographical choice is based on mixing both SERIF AND SAN-SERIF to bring balance.

TARGET AUDIENCE

The target audience for this designs are aspiring house owners (peoples or companies who want to build houses and need to design the house plans).

REFERENCES:

Moriarty, J. (2021) Defining good design, Medium. Available at: https://medium.com/design-voices/defining-good-design-72062c95de60 (Accessed: 12 October 2023). 

What makes a good design?: Basic elements and principles (2022) Visme Blog. Available at: https://visme.co/blog/elements-principles-good-design/ (Accessed: 13 October 2023). 

Hannah, J. et al. (2023) Typography: What is it? The Complete Guide for 2023, CareerFoundry. Available at: https://careerfoundry.com/en/blog/ui-design/beginners-guide-to-typography/ (Accessed: 13 October 2023).

 

Target audience (2022) Sprout Social. Available at: https://sproutsocial.com/glossary/target-audience/ (Accessed: 14 October 2023).