TARGET AUDIENCE

Nigeria is the country with the highest population in Africa. In 2022, its population amounted to over 215 million and was estimated to constantly increase in the next decades (Sasu, no date).

The majority of the Nigerian population is in the age range of 0-25 which is Generation Z popularly known as Gen Z, this is crucial in my project as my project is a boarding school targeting children between the age bracket of 10 and 18. 

Age distribution of population in Nigeria in 2021

 As my final project is a boarding school and that accommodates students between the age range of 10-18, the parents of this student are also going to be the main target audience of this project because most of these students are not adults and cannot make this decision on their own but their parents or guardians would be there to make this decision for them. 

Due to this, this project will not just be focused on targeting Gen Z but also Generation X (Gen X), Millennials, and Baby Boomers

Key Education Statistics for Nigeria

1. According to the latest records by the World Bank, by November 2022, Nigeria’s literacy rate was 62% by 2018.
2. According to Statista, 68% of the youth in Nigeria in 2020 had received secondary education. Around 15% of them had completed primary education, while 17% pursued higher studies after secondary education. (Education Statistics of Nigeria, 2023).

Literacy Rate

Reference List:

Sasu, D.D. (no date) Topic: Demographics of nigeria, Statista. Available at: https://www.statista.com/topics/6477/demographics-of-nigeria/#topicOverview (Accessed: 09 November 2023).

Education Statistics for Nigeria [100%updated] (2023) Zoe Talent Solutions. Available at: https://zoetalentsolutions.com/education-statistics-for-nigeria/#:~:text=Key%20Education%20Statistics%20for%20Nigeria,2020%20had%20received%20secondary%20education. (Accessed: 09 November 2023).